March 2012
86 posts
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“When humans take opioids like heroin, they are affecting the same brain system...”
– Dr. Gabor Mate, Author of In The Realm of Hungry Ghosts, describes how substance use fills a psychosocial void.
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Anonymous asked: maybe this is a silly question, but you seem like you'd know: Is there a difference between health promotion, health communications, and social marketing, or are they all more or less the same thing? And do you know what kinds of jobs one might expect to get in those fields?
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The Porn Industry is Now Mandated to Use Condoms →
Why the backlash by California-based porn producers? Condoms may not be on the top of your mind when you’re watching porn - but that’s not to say they shouldn’t be. This is a teachable moment for porn-viewers: risky sex must be protected sex. Not to mention, porn producers have an opportunity to make safer sex hotter sex.
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February 2012
66 posts
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Tools of Change →
This site offers specific social marketing tools, case studies, and a planning guide for helping people take actions and adopt habits that promote health, safety and/or sustainability. It will help you include in your programs the best practices of many other programs - practices that have already been successful in changing people’s behaviour.
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The Art of the Flu Poster →
Advice to social marketers on how to amp up their game for yearly flu posters courtesy of Steven Heller, a former art director at the NYT and co-chair of the M.F.A. Design Department at the School of Visual Arts.
Staid posters, routinely issued by health care organizations like the United Nations World Health Organization and the Centers for Disease Control, are devoid of imagination (and good...
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“While both sides in this debate may have some points, it’s misleading to assert...”
– The ‘Safe, Legal, Rare’ Illusion - NYTimes.com
This commenter is allowed to have opinions.
(via golden-notebook)
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“A small group of Montreal hackers and medical professionals will launch an...”
– Bridging the gap between doctors and hackers to upgrade health care - The Globe and Mail (via reportingonhealth)
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5 Health Campaigns That Hilariously Backfired →
From the failed D.A.R.E. campaigns to tobacco-sponsored anti-smoking campaigns that *gasp* don’t work, public health nerds have a lot to learn.
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Using Video Games for Health Promotion
The interactive engagement and immersive environments of video games increase the likelihood that messages will stick with players. Follow the link to read research in the area of “gamification” for health.
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8 Principles of Social Marketing
A consumer orientation to realize organizational (social) goals
An emphasis on the voluntary exchanges of goods and services between providers and consumers
Research in audience analysis and segmentation strategies
The use of formative research in product and message design and the pretesting of these materials
An analysis of distribution (or communication) channels
Use of the marketing...
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"QuitNow" Provides Text Messaging for Smoking... →
QuitNow By TXT is a three month mobile texting service that delivers helpful tips and motivational support to smokers who plan to quit within the next 30 days, and those who have just recently quit. Only BC residents are eligible for the program.
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Why "Downsize" Is The New "Super Size" →
Scientists at Duke University found that fewer than 1% of customers at restaurants asked for smaller portion sizes; however, when a server told customers they could choose a smaller portion size with 200 fewer calories, 33% of diners accepted the reduced portion.
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Osocio →
The best of non-profit advertising and marketing for social causes. A great blog dedicated to social marketing and health promotion. Follow it!
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