Staying Alive Sexual Health Campaign. Evidence suggests that marketing campaigns solely focused on reminding people to use condoms are ineffective. Campaigns need to be more targeted if they are to be successful. Ads need to address why people don’t use condoms and provide solutions to improve uptake. Common complaints include a lack of sensation during sex and difficulties remaining erect. To combat this, campaigns could emphasize dabbing a bit of lubricant in a condom before sex to improve sensation or using cock rings to help keep guys hard.
(Source: coloribus.com)
