Fuck Cancer - A Vancouver-based non-profit that activates generation Y to teach their parents about early cancer screening and detection with the aim of helping end late-stage cancer diagnosis.  Their branding and social media strategies really appeal to me.  And hey, any charity that gives me permission to swear about a disease is good in my books.  Fuck Cancer!

Fuck Cancer - A Vancouver-based non-profit that activates generation Y to teach their parents about early cancer screening and detection with the aim of helping end late-stage cancer diagnosis.  Their branding and social media strategies really appeal to me.  And hey, any charity that gives me permission to swear about a disease is good in my books.  Fuck Cancer!

10 months ago
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