ARGs or Alternate Reality Games bridge the gap between escapist games and games that can improve our current reality. ARGs often focus on pressing concerns facing humanity, such as environmental collapse and pandemic flu, and empower players to enact change in real life. Some examples include World Without Oil and Evoke.
To design a good ARG, take a look at the following tips:
- Establish clear goals.
- Tell a meaningful and entertaining story.
- Don’t become overly attached to your story and characters.
- Plan, Plan, Plan.
- Create a reward system.
- Leverage social media
- Have closure.
- Play an ARG.