Facebook is taking its campaign to boost organ donations to Canada and Mexico this week, four months after its premiere.
The feature allows Facebook users to tell their friends and family that they’re registered organ donors. It also directs people who aren’t signed up as organ donors to the official registries where they live.
How’s it working so far? Between May 1 and middle of September, around 275,000 Facebook users posted their donor status on the site, according to numbers Facebook provided to Shots.
“It shows the enormous potential of social media,” said Blair Sadler, an attorney and a senior fellow at the Institute for Healthcare Improvement, said. “It’s no longer theoretical.”