![Twitter: Health Message Retweets Lose Credibility
“While [original] tweets are judged based on the expertise of the person tweeting them, retweets depend on the trustworthiness of the person forwarding the health messages.”
In a recent class lecture, a health communication expert working for a well-known health agency shared with us that public health agencies rely heavily on local bloggers to share health information with target audiences because - you guessed it - health agencies don’t have as many followers as Phil DeFranco or Jenna Marbles and these internet personalities appear very credible to followers. Interesting stuff.](http://24.media.tumblr.com/tumblr_mcl90iUFs21qmbaulo1_250.jpg)
Twitter: Health Message Retweets Lose Credibility
“While [original] tweets are judged based on the expertise of the person tweeting them, retweets depend on the trustworthiness of the person forwarding the health messages.”
In a recent class lecture, a health communication expert working for a well-known health agency shared with us that public health agencies rely heavily on local bloggers to share health information with target audiences because - you guessed it - health agencies don’t have as many followers as Phil DeFranco or Jenna Marbles and these internet personalities appear very credible to followers. Interesting stuff.
